Digital marketing trend predictions
11 hours ago
      

Analysts predict the next year will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement. CMO has put together the top 8 predictions for the New Year, based on discussions with a host of marketing leaders, vendors and industry commentators. It is a list that highlights the importance of technology, building consumer trust and authenticity, and tapping ever-more data insight for engagement.

Read More at www.cmo.com.au

Twitter had announced that it would be changing its moderation policies in what was thought as hordes to trolls overran the site for years. Twitter's new policy to regulate some of these content will come into effect starting monday, and the areas regulated will include prohibitions on “hateful imagery and display names” as well as those who “use [a] username, display name, or profile bio to engage in abusive behavior.”

Read More at gizmodo.com
Facebook changes its video ad strategy
18 hours ago
      

After years of resisting pre-roll ads on its site, Facebook has announced that it will now allow them, although they will not appear in the news feed where Facebook users spend most of their time.

Read More at warc.com

Twitter will begin enforcing new rules tomorrow that will suspend accounts affiliated with hate groups “on and off the platform” — a policy that could lead to a crack down on some alt-right users. Initially announced in November, Twitter will also start penalizing accounts that include “hateful imagery.

Read More at recode.net

Remember that former Facebook exec who felt tremendous guilt about creating tools that are ripping apart the social fabric of how society works. He is now walking back his criticism -- at least somewhat. Palihapitiya said that he believes that Facebook is a force for good in the world and he believes that the platform is making an effort to be less of a hellish garbage.

Read More at tech.slashdot.org

Here are some of the Adtech predictions from a few of the executives in the Ad Tech world and it ranges from bots, bitcoin, and more use of algorithm.

Read More at adnews.com.au

Facebook has been pursuing various opportunities to drive new revenue for their business, and have recently been doing it by helping other businesses succeed through their platform, Facebook Marketplace.

Read More at cdkglobal.com

A new data has presented that Google has beaten Facebook to become publishers' main source of external page views over the course of 2017.

Read More at thehindu.com

Facebook has introduced a host of features to make this holiday season even more wonderful.

Read More at adweek.com

Ad extensions allow for additional messaging that don't fit in the base ad copy. They can have a positive impact on your campaign but maybe not always, if they are not looked at enough as an optimization tactic.

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