In February, Google announced accelerated mobile pages (AMP) for email in an attempt to forever change the way email marketing operates. Simply put, AMP is a technology designed by Google for making websites load faster. Since 2016, websites with AMP have seen performance improvements and received more SEO traffic from Google. Despite a costly implementation and set-up, sites that rely on SEO and mobile traffic have embraced AMP.
We are past the point where voice search counts as a fad. It’s becoming a significant part of our everyday lives and is growing more and more popular by the day. With the growing number of voice-first devices in circulation and the improvement in the Google Assistant on our mobile phones, voice search becomes increasingly prevalent with each passing day.
Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube video partners.
With the updated Facebook algorithm prioritizing paid content over organic reach, competition in the ads space is only going to continue to ramp up. As a result, you need to make each and every cent of your ad spend count. Better targeting. Compelling creatives. The works. Even the most subtle aspects of your ads will not only impact your clicks, but your ad’s potential to be seen at all.
Gartner says that increasing your retention rate can boost your revenue by 25 percent to 125 percent). And certainly, a strong retention strategy will give customers a good reason to stay. But, is the strategy you have as good as it could be? If you’ve been a regular in the marketing sphere, you know that some marketers don’t make a move without the aid of some form of marketing technology.
There are a number of factors to consider here. Part of the equation comes down to experience; no matter what you do, someone with more years of experience under their belt will probably stand a good chance of outperforming you. Another is their access to resources; if they have a flexible budget and a team of high-quality staff members, they’re going to do better than someone struggling to do everything by themselves with a razor-thin budget.
In the hyper-managed and mega-competitive sphere of the online marketing era, too, the idea that anyone can make a case for their products and services no longer holds weight. Over the last few years, we’ve been seeing major increases in the kind of business models open for people. Sadly, not every industry at the moment has the same kind of credibility or potential to access that others have.
Whether it’s your business account or personal Hotmail account, we are used to receiving hundreds of emails a day. As a business, email marketing is an effective way to promote your business, provide offers, create brand recognition and update people with news. However, going head first and sending out 30,000 emails to your customers in one-go comes with various risks and there are some very specific ways of executing it.
Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend incorporating into your checklists and processes to ensure that your SEO stays ahead of the game.
Mainstream tactics for SEO will eventually fade in a mobile-first world. The traditional behavior of typing keyword phrases in a search box is being replaced by searches for voice, barcodes, and images. Mobile searches are already eclipsing desktop. Obscure, long-tail searches will become increasingly important. Think about a consumer holding a competitor’s product. With a quick barcode scan or image search, she can shop for better alternative.