Blockchain technology is a natural fit for video advertising with potential to increase efficiencies, ensure a more trustworthy supply chain, and reduce costs and fraud for publishers and buyers, according to the Interactive Advertising Bureau (IAB).

With all of the hype surrounding blockchain and cryptocurrencies over the course of 2017, there seems to be less chatter surrounding the Internet of things (IoT) lately. Despite the comparative lack of buzz, IoT actually had quite a year. Improvements in sensor and connectivity technologies have pushed it up.

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It was recently found that YouTube had been serving ads that use people's computers as hubs for mining cryptocurrency for online attackers. People took to social media last week to begin complaining about how their antivirus programs were detecting cryptocurrency mining code.

Kodak Photography company Kodak has teamed up with Wenn Digital, an image platform, to create a blockchain-powered image rights platform and its own cryptocurrency to go along with it. KodakOne will create an encrypted digital ledger of rights ownership for photographers to license new and previous work.

We've fully embraced their use for online marketing and have begun testing AI for customer care chatbots.” Chatbots allow customers to interact with services faster and have their questions answered more quickly. The digital service also allows the telecoms operator to log calls and to analyze the chats.

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Technologies like the internet and blockchain give us an unprecedented opportunity to transform our understanding of the commons in a global community. Blockchain a ground-breaking technology that is both transparent, private, public, secure, and decentralized. it is a fundamentally different paradigm that is decentralized, distributed, and peer-to-peer. It’s applications and adoption by all sectors of society are growing at an exponential rate.

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The majority of marketers are already dabbling in artificial intelligence, according to Salesforce's annual State of Marketing report, but the field will expand rapidly over the next two years. Artificial intelligence was the top-ranking technology that marketers planned to expand the most over the next two years.

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Analytics And AI for stronger teams
2 months ago
      

Data is everywhere in business, and teams that are adopting data-driven cultures are making tremendous progress. Integrating artificial intelligence and business analytics can have a major impact on your team’s performance. Understanding data’s role in your team is the topic of many discussions and a very important point to understand.

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Using machine learning, marketers can theoretically optimize advertising campaigns to specific business outcomes, such as conversions, by creating a closed loop where performance insights are fed back into the decision-making process. But algorithms can only optimize against the data they are given. So if this information is flawed, advertising campaigns won’t reach their full potential.

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The company’s middle management was facing a lot of challenges in collecting relevant data and preparing analytical reports. By implementing a BI solution, LG Electronics India successfully curbed its unstructured data problem and improved sales, manufacturing and quality of its products.

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