SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline is geared towards search engines while the other is focused on users. Very few sites can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines.

Read More at forbes.com

One of the most important digital marketing tools for any company is a clean, well-designed website. This is especially true for e-commerce businesses: Your website is where business happens, so it's imperative to offer an excellent user experience. With a few simple user interface tweaks, you can turn your brand's site into a well-oiled online store with maximum conversions.

Read More at forbes.com

It’s no longer a secret, content marketing is the most cost-effective way to a customer’s eyes, ears and heart — especially if you can get your internal team on the content-producing bandwagon. The problem is, 44 percent of marketers claim that content production is their biggest challenge, and if the marketers themselves are struggling, what are the chances that a sales or admin team will start creating content?

Read More at cmswire.com

Amazon has announced that AWS IoT Analytics, a service first introduced last November and December at Re:Invent 2017, has reached general availability. IoT Analytics enables developers to take the raw, unstructured data that IoT devices feed to AWS, and create reports based on that information, a press release said. These reports can be extended further by combining the IoT data with outside data, and can be used with an embedded SQL engine to provide answers about a given data set.

Read More at techrepublic.com

Driving traffic to any website is mandatory because it is the key to success on the digital platform. While static websites use lots of unique SEO strategies to increase SERPs, an ecommerce website performs better when you optimize your tactics to suit the nature of the business. People tend to make purchases from you only when you manage to grab their attention at the right time. SEO services help an online store gain recognition among audiences.

Read More at thehansindia.com

In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely and reliable reporting systems.

Read More at mediaupdate.co.za

The ability to utilise data analytics and “big data” to achieve a competitive advantage and manage operations and strategic plans ranks among the top risk issues for board members and C-suite executives worldwide. In combination with an ever growing set of demands from boards and executive management for deeper insights into strategic risks, analytics and robotics are top priorities for chief audit executives looking to offset the mounting workload of themselves and their teams.

Read More at consultancy.uk

Bringing the highest traffic to the site can be the core challenge faced by every e-commerce store. The amount of traffic that you get in your site makes much difference in the ratio of your product sale. Finding ways to encourage buyers to buy from your store, rather than from well-established retailers, can be really difficult, but possible!

Read More at customerthink.com

Making the most of social media web analytics is a tricky proposition to get right as there’s an almost unlimited mine of data out there and finding the hidden gems can be time consuming. Different tools are available for different jobs, but the chances are most people will have at least taken a glance at Google Analytics, as well as the inbuilt data metrics provided by platforms such as Facebook, Twitter, Instagram, LinkedIn and the rest.

Read More at martechadvisor.com

In general, ALT text is used alongside images to help the visually impaired to get a better impression of the images on a page. However, because Google pays attention to the relevance of this text, ALT text is also an excellent and subtle way to improve your site’s SEO. ALT text image descriptions are an excellent place to give your site an SEO boost by using keywords. Think about what keywords you would want the image to show up for in a Google image search.

Read More at edgylabs.com

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