Team GB bobsleigh Winter Olympics 35 per cent of people watching the 23rd Winter Olympic Games are doing so online, while fans of the Games spend an average of 2 hours 24 minutes a day on social media, according to a survey of 30,755 Winter Olympics fans, conducted by GlobalWebIndex.

Powered by mobile marketing company Urban Airship, the Kings arena app, Golden 1 Center, sends out personalized updates—like nearby parking or ordering food to your seat—on game day. The notifications register a 41 percent indirect open rate, and on average 20 percent of fans in attendance.

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Weeks ago, Snap opened up an in-app Snapchat store to sell merch, which appeared to be an attempt to open up a new revenue stream. But it looks like it will offer more than just dancing hot dogs. During yesterday's NBA All-Star game in Los Angeles, Snap held a concert that doubled as a sneaker.

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Select creators on Snapchat are getting access to analytics data about their audience. This includes insights such as story views, engagement, and demographics. Only those who are part of Snapchat's Official Stories program are getting access to this data.

Marketers can link to lead-generation forms from their respective email marketing software and boom, your email list is going off the roof. Currently, this feature is only available to business profiles with more than 10,000 followers. You can use the alternative of writing a short URL.

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Managing director Max Bleyleben was COO at digital marketing agency Beamly, acquired by Coty, and a partner in European VC fund Kennet Partner. COO Kate O Louglin was previously SVP Media in ad tech company Tapad, acquired by Telenor.

Read More at techcrunch.com

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It's easy to get tied up in knots.

Read More at searchengineland.com

Facebook has released a new type of timeline post that allows users to create and publish personal lists. Lists can be about anything— to-do lists, top 10 lists, bucket lists, lists of dream travel destinations, and so on. This feature was first spotted last month.

There is a growing recognition that while SEO -driven online content might have a short-term impact on performance, it actually has a longer-term detrimental impact on engagement and consumer opinion of a brand.

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Digital Marketing Tips: I recommend going back at least 1 year and gathering data for how your content performed the year before. Collecting all of your past content URLs doesn't have to be a manual process, though. Luckily, there is plenty of website analytics tool like Google Analytics or SEMrush's Content Audit .