The Snap Map feature on Snapchat for users to share their location has come under criticism for broadcasting their location without their consent. Taking heed of the allegations, Snapchat will shortly introduce options for both iOS and Android users to share their location as they want and request their friends’ location, these options can be found in the hamburger menu for specific chat threads. This feature will only be available for mutual friends, saving other users unnecessary hassle.
Digital marketing has mostly always been traditional with companies reaching out to customers through mass advertising, a mostly inefficient a method. Targeted advertising, a new way of reaching out to customers by targeting individuals and serving them relevant ads by identifying their personal needs, is set to replace traditional marketing. This method has received impetus as companies have begun to realize the worth of their own databases, as opposed to buying data from Facebook or Google.
It looks like SoftBank has been the one making more headlines than Walmart and Flipkart after the deal between the latter two. In a major announcement, SoftBank has now confirmed that it will sell its entire stake of 23.6% in Flipkart following the Walmart acquisition. After SoftBank CEO Masayoshi Son inadvertently announced on May 9 that the Walmart-Flipkart deal was finalised, the company found itself in a tight spot and was examining its options to exit as well as stay in Flipkart. The reason for this potential flip-flop was attributed to a hefty tax burden that a short-term exit from Flipkart would attract for Softbank.
Every modern business knows that content marketing is a must, but not all of them are doing it right Here are some of the biggest content marketing mistakes to avoid.
You can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition.
Instagram announced a new feature they plan to roll out in the coming weeks that will allow users to remove specific accounts’ stories and posts from their Instagram feeds. The mute button on Instagram will let users block content from accounts they just don’t want to see without alerting the people that follow them or forcing users to unfollow accounts whose content they’ve blocked.
Gurugram-based Milkbasket has raised $7 million Series A funding led by Kalaari Capital. The round also saw participation from Singapore-based BeeNext and existing investors, Blume Ventures and Unilever Ventures. The funding will be used for further innovations in supply chain efficiencies and last mile logistics, creation of unique customer propositions and delivering exceptional customer experience, and expand into other geographies while penetrating into existing communities.
Mumbai-based organic juice startup Raw Pressery has secured $9.55 Mn in funding from its existing investors such as Sequoia Capital, Saama Capital and DSG Consumer Partners. Post this funding, the total capital raised by the firm stands at about $22.33 Mn (INR 152 Cr), excluding the expected funding of $5 Mn (INR 34 Cr) that it is yet to be finalised.
Experts believe that Alexa and Google Assistant, found in the respectively hot-selling Amazon Echo and Google Home Speakers, and other AI Voice helpers will profoundly change how the internet works. This new web order will put additional pressure on businesses to dominate search engine results. Online voice searches, where users simply ask assistants verbally for answers, are growing quickly. Google said about 20 per cent of searches in 2016 involved voice.
According to reports, Facebook is testing a “Branded Content Matching” search engine to help marketers and creators connect, and to work together to create sponsored content on the platform. Facebook is working on ways to help marketers to combine their campaigns on the platform with sponsored content from creators. The “Branded Content Matching” search engine allows advertisers to search for details on the audiences of creators to allow them to connect and work on campaigns together.