Making the most of social media web analytics is a tricky proposition to get right as there’s an almost unlimited mine of data out there and finding the hidden gems can be time consuming. Different tools are available for different jobs, but the chances are most people will have at least taken a glance at Google Analytics, as well as the inbuilt data metrics provided by platforms such as Facebook, Twitter, Instagram, LinkedIn and the rest.
If your social media marketing results are anything less than expected, it could be because of several reasons. Even the smallest of these factors could mean the difference between having a viral post or having a dead post. Both experienced and novice social media marketers are prone to committing these mistakes, by a momentary lapse of judgment.
In reality, though, social media is often a waste of time and money. Certainly, many businesses have benefited from social media. But for the average small business, social media is unlikely to contribute much to the bottom line. Understanding some of the misconceptions about social media can help you determine whether it should be part of your marketing mix.
If you want to reach your customers on social media, then you need to post new content consistently. Social channels are getting increasingly busy, making it more and more difficult to get customers’ attention; what this means is, you need to post quality content consistently if you want them to see your updates – and act.
Two photo-sharing services are teaming up, as SmugMug buys Flickr from Verizon’s digital media subsidiary Oath. Flickr was founded in 2004 and sold to Yahoo a year later. Yahoo, in turn, was acquired by Verizon, which brought it together with AOL to create a new subsidiary called Oath. Over the past couple of months, Oath has been selling off some of its AOL and Yahoo properties. SmugMug says it will continue to operate Flickr as a separate site, with no merging of user accounts or photos.
Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube video partners.
Instagram recently launched a new ad format, carousel ads for Instagram Stories, which make it possible for consumers to purchase products through a carousel of branded video and product images. This format initially launched on Facebook.
Twitter was a calm lake you could dip your toe into back in 2007. Now it’s a relentless river rapid, and diving in can feel impossible. That’s where people like us come in — we’ve had clients join social media relatively late, within the past 12 months, and reap bountiful rewards. Customers expect you to be present on at least one social media platform, and even if you don’t use all of them, focusing on one and doing really well on that one site is vitally important.
As a business practice, social selling has grown significantly in recent times and is taking on a much more prominent role within sales training and employee development programmes. In terms of actually carrying out social selling activities, LinkedIn is by far the dominant platform of choice and it also includes its own built-in Social Selling Index (SSI), which provides you with a score, based on how effectively you are using the channel for social sales purposes.
Only weeks after being acquired by Google, Tenor is scoring yet another big victory, becoming the exclusive GIF search engine for LinkedIn. LinkedIn was always perceived as the “serious” platform, the business network, and one of the biggest job marketplace. Over the years, LinkedIn has tried to improve the quality of the content being shared on its feed to satisfy the needs of professionals. But the company has taken a surprising turn lately.