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People unknown regarding online marketing will find it difficult to choose an option between SEO
. SEO is basically a organic method to lift potential keyword's ranking. Whereas in order to run a PPC campaign you need to spend certain money.
- USE SEO TO REACH UP TO RIGHT CUSTOMER
All the websites which are running on the web seem to be monitored by Google Algorithms. Some of the well known and popular algorithm includes Google panda, penguin, pigeon and hummingbird. In case of SEO, you do not have to pay anything to Google like PPC.
- RUN A PPC CAMPAIGN TO GET INSTANT RESULTS
PPC is said to be one of the most popular platform when it comes to online marketing. It is believed that the power of this paid marketing strategy cannot be ignored.
- PAY WHEN YOUR ADS ARE CLICKED
With the help of PPC, you can get your website in front of your customer in a fast way. In case of PPC, you are only required to pay when your existing ad is clicked by viewer. Firstly,you need to set a budget, make a campaign and know your audience. Then you also need to consider designing your landing page and also manage its relevancy to the ad copy which you are going to run. If you wish to get instant results in terms of leads, traffic and increase sales than PPC is the best option.
Some of the other ways apart from SEO and PPC are email marketing
, content marketing
and social media marketing