Microsoft's Digital Marketing Center Releases New Beta Version

Oct 08, 2020

Microsoft's Digital Marketing Center Releases New Beta Version

US citizens can now access the beta version of the Microsoft Digital Marketing Center (DCM). The platform will allow SMB's to better manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook, and Instagram that started in June.

Besides that, Microsoft a host of new and different features for the beta version. Let us catch a glimpse of the features below:

1. On-site Analytics

The on-site analytics helps in keeping track of the product purchase and the lead form submission. Some of the aspects tracked also include visits to priority pages, the average time spent on the site, and the pages that are visited.

2. Search Control

Advertisers will be able to gain more control over the search terms. The technology of AI (Artificial Intelligence) will help to determine the search terms that triggered the ads.

3. Reviewing the Ads

With the newest beta version, advertisers will be able to see the top-performing automated text ads. Viewing and editing of ads will now be possible with the newest beta version.

Apart from the above, the Digital Marketing Center will also provide support for organic social management, including ten profiles. With the new features, Microsoft has taken into consideration the user feedbacks.