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Internet has been evolving since many years now. Over the years, the face of internet has undergone drastic changes. Marketing on online platforms is growing at a vast scale.
Along with increased marketing, AI and machine learning
are the other factors that have changes the rules of the game. Detailed below are few points through which marketers can benefit from AI :
- CUSTOMIZATION - AI will play a crucial role if you want customization in any of your marketing strategies. With customization, you can easily reduce the load of your marketing efforts.
- AUTOMATION - AI and machine learning are here with the aim to reduce load on humans. From analysing your competitors to building a digital marketing campaign AI will prove to be a boon in every step. There are various tools available that can help in the process of automation related to any of your social media activity.
- CREATIVENESS - AI can help to add an element of creativity to your marketing strategies which in turn can lead to success of your marketing efforts.
- INTERACTION - It is not possible for humans to be available 24/7 and this is where AI will prove to be a boon. With the help of AI, virtual assistants can provide customer support service thereby reducing the cost of hiring staff.
- PREDICTING - Marketers need to understand the customer buying patterns and predict the same. AI can prove to be helpful in terms of prediction too.