Artificial intelligence seems to be a key player and is already widespread in many industries which includes Healthcare, entertainment, and retail. AI is making huge waves especially in Email Marketing. Email marketers can have a exciting time since AI will further reshape the medium and capitalize on the strengths of email marketing.
CURRENT STATE OF EMAIL MARKETING TODAY?
There is an evidence that email marketing is said to increase customer retention rates. Also 82% marketers have reported high open rates after they have used the personalization techniques in their email marketing campaigns.
AI AND EMAIL MARKETING
With the help of AI, marketers can analyze big data and automate processes of efficiency. AI is said to be the most critical aspect of data strategy as per analysis. 87% of who use AI currently are now considering sales forecasting and email marketing enhancement.
Here are seven ways through which AI is seen influencing email marketing:
- Predictive Personalisation
- Smart Segmentation
- Automated Workflow
- Optimized Subject Line and Email Content
- Send Time and Email Frequency Optimization
- A/B Testing and Analytics