Companies are deploying AI in order to enhance their customer journey. These companies benefit from increased efficiency, greater brand loyalty, and notable gains in revenue. Companies adopting these technologies tend to have a positive impact on customer satisfaction, service delivery and contact center performance.
LARGE UPTICKS IN EFFICIENCY
Overall respondents have seen that AI dramatically improves efficiency, processing fee and transaction volume of customer interactions. With the implementation of AI, respondents seemed to have benefited from improved revenue. When we pair automation and machine learning with humans it leads to happier customers, more satisfied employees and financial rewards.
DEEPENING CUSTOMER RELATIONSHIPS
Leaders seem to embrace AI with the aim to make the customer experience more efficient and also to create deeper and more meaningful relationships with consumers. It is found that about 45% of respondents claim that AI helps them to understand the difference their stated brand attributes and what customers actually think about them.