Mcdonald's is all set to acquire Dynamic Yield. Dynamic Yield is a startup that is based in Tel Aviv. The main aim is to provides retailers with algorithmic driven "decision driven logic" technology.
Dynamic Yield is aimed to be valued in the hundreds of millions of dollars. The deal is said to be over $300 billion. After the year 1999, this is said to be the company's largest purchase after the Boston market.
DRIVE TIMEMcDonald's currently is seen serving around 68 million customers on a day to day basis. For all the pick up orders, McDonald's is all set to deploy Dynamic Yield first.
PERSONAL TOUCHMcDonald's is expected to see the technology in about 1000 locations within the span of the next three years. It is also expected to integrate it's new machine learning not just broadly but also deeply.
HIGH YIELDDynamic Yield company was founded in the year 2011 and it currently headquarters in New York and also in Tel Aviv. It also operates in Ikea, Sephora and Urban Outfitters. Dynamic Yield will essentially add a personalization layer to the McDonald's technology stack. Read more at wired.com