May 18, 2019

Swiss International Airlines to launch AR and 360 Degree Video Ad Campaigns

Swiss International Airlines recently announced its collaboration with Mindshare and Coffee Labs. This collaboration is inclined at creating an augmented reality and 360-degree video ad campaign.

Google Marketing Platform is used for creating this ad campaign. The 360-degree video and AR experience are created using Web AR platform 8th Wall's technology. Developers can customize or edit the ad campaign with ease.

This collaboration is aimed at creating a true experience which will not only be viewed by the consumers but will also be remembered by them.