Swiss International Airlines recently announced its collaboration with Mindshare and Coffee Labs. This collaboration is inclined at creating an augmented reality and 360-degree video ad campaign. Read more at mobilemarketingmagazine.com
Google Marketing Platform is used for creating this ad campaign. The 360-degree video and AR experience are created using Web AR platform 8th Wall's technology. Developers can customize or edit the ad campaign with ease.
This collaboration is aimed at creating a true experience which will not only be viewed by the consumers but will also be remembered by them.