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Thu Apr 05 2018
| 8 months ago

Targeted Advertising Requires Good Data

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harnessing data effectively isn’t always straightforward. For many marketers, the abundance of data produced by disparate sources has made the task of identifying and unifying relevant insight seem colossal. Machine learning, which can take control of data and use it to adjust activity, often in real time, has come to be known as the solution to the industry’s analytical woes.

Read More at forbes.com