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Fintech lead generation seems to be the hot topic since Fintechs seem to be increasingly under pressure for driving new leads and business. It is seen that both established players and startups in the fintech space seem to be battling for the limelight.Content marketing
seems to be providing a viable opportunity for these companies in order to reach key audiences and standing out among the competition. The following are certain content marketing tactics for driving new business:
- 1. USE VIDEOS FOR LEAD CAPTURE
It is seen that videos have increasingly become popular. Videos can prove to be a powerful storytelling tool for brands that are looking to make an impact on prospective buyers. It can also make a great lead generation element. Videos can also prove to be valid way to demonstrate how your service is working while bolstering credibility.
- 2. KEEP YOUR BLOG UP-TO-DATE
Blogging is said to be a tremendous fintech lead generation tool. Your blog will serve as the pulse of your company. When it comes to fintech companies building trust and credibility is essential. Your blog will basically let people see what's happening under the hood.
- 3. BE A THOUGHT LEADER ON QUORA
Quora is said to be a great channel for reaching prospects and answering their most pressing questions. Searching for questions relevant to your industry or solution is simple and then you can provide useful information as a reply.
- 4. SEGMENT YOUR CONTENT HUB
It is said that if you have a resource center that houses your blog, white papers, case studies, videos, ebooks, checklists and any other content can be one of the effective ways to engage with prospects and generate leads. Also make sure that your resource center is organized in a way that it caters to everyone.
- 5. CUSTOMIZE YOUR MESSAGING FOR FINTECH LEAD GENERATION
Crafting the appropriate message for audience is harder than it looks. This is true for fintech companies where the lexicon is perhaps not fully established yet. Make sure that your content speaks to your prospects but not at them.