You can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition. In addition to making sure copy is clean and free of typos, it’s worth a deep-dive to figure out what content needs to be beefed up, how well it’s displayed and promoted, as well as to look into the strength of your keyword integration. A full-on Content Audit is the only way to know whether it’s really working for you. The best audit includes several steps: Step 1: Ensure Content is Optimal for your Audience You know the demographics of window and door customers in your area; be sure the content speaks to them. Also review how the content is displayed. Additionally, spelling and grammar are incredibly important. While potential customers will be put off by typos and grammatical errors, it can also actually harm your SEO, as Google software can now spot and flag these types of errors. Step 2: Review Images and Video Images and videos also fall under the content umbrella, and it’s critical to make sure these elements are just as strong. Great images and videos go a long way toward improving your SEO and supercharging website conversions. Make sure images are clearly paired with relevant content on the site. Be sure your webmaster has coded these elements with relevant tags to get the most SEO out of them. Step 3: Create Balance between User Experience and SEO All website content serves at least two masters: the actual human visitors you’re marketing to and the search engine “spiders” that investigate the site to determine its importance and credibility. While it’s certainly important to include relevant keywords for top SEO, don’t let that get in the way of clear, strong, informative copy that speaks to window and door customers.