Feb 05, 2019

How to Boost your Email Marketing ROI

The low cost and ease of carrying out email marketing campaigns make it accessible to almost all business, but the strategy should be effective. Here are a few tips that guarantee success in email marketing campaigns.
  • Building a subscriber list
  • Encouraging readers to reply
  • Adding personal elements to the email.
  • Use short paragraphs that ensure the use of proper keywords relevant to readers, include bullet points to allow people to skim through, and insert pictures illustrating the message.
  • Insert links to call an action
  • Making mobile friendly emails
  • Keeping an eye on data which can tell a lot about the email's performance.
  • Avoid overwhelming subscribers and make it easy to unsubscribe
  • Good planning and analysis of data can make improvements to the campaigns.
Read more at cioreview.com

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