When we are engaged in email marketing we need to be aware of certain specific phrases. Email can still be considered to be one most reliable source of communication including everyone from friends, family and businesses.
The following are some of the key terms used in email marketing :
CLICK THROUGH RATE VS OPEN RATE
Click through rate basically gives you an idea regarding the number of people who actually clicked through and followed your link or image within your email. Open rate is the number of people who simply opened the email. Your first phrase will be the click-through rate.
You also need to be aware regarding split testing which is also known as A/B testing. This is applicable to website and social media campaigns. Split basically means when you create two separate adverts, email copies, or other promotion ways and introduce it in two groups. The main aim is to see which method gets better results through sales and conversions.
HARD BOUNCE and SOFT BOUNCE
They describe the same thing however the have different reasons. Soft bounce means you send an email to your subscribers while some come back. Hard bounce is wherein the email comes back and also there is no chance of it getting delivered. In order to solve a hard bounce problem there is only little that you can do.