has became all together a different genre of music in the India. Other brands such Pepsi, Levi’s and Nescafe have also tried similar initiatives by attaching themselves to the Music Industry. Recently, Maruti Suzuki Nexa
has also tied up with Qyuki Digital Media
to launch Nexa Music
, a platform to create a new space for Indie English music.
Qyuki has earlier been associated with projects like ‘The Dharavi Project’ with PepsiCo and ‘SunoDekho Kaho’ with UnErase.
Brands have now realised that a large section of audiences has moved to digital and are always looking for engaging content. The innovative content solutions
revolving around music are helping brands to reach and engage users and also to meet the brand objectives.
“The beauty of digital is you are not limited to a 30-second ad unit. You can tell a story of more than two minutes. Music integration is one amazing initiative in that fashion. It is evolving so fast. There are new ways in which any message can be put out."
- Samir Bangara, CEO of Qyuki Digital Media