Apr 16, 2019

Three Ways to Expand your Content Marketing Horizons

Content Marketing is increasingly seen to be important for organizations looking forward to move the needle with prospective audiences. You need to refresh your thinking about old strategies since they still matter.

The following are fresh ways for looking at the old workhouse of content marketing:

  1. 1. WRITE ARTICLES INTENDED FOR THE END OF A LONG JOURNEY:
    Users tend to spend a lot of time looking for a specific result when it comes to search engines. They will keep on looking till the time they do not get their result. This will be noticed by Google and it will reward sites that fulfill the answer to that question.

  2. 2.CREATE CONTENT SPECIFICALLY TARGETED TOWARDS A SPECIFIC SOURCE:
    You need to build content that is specifically aimed around individual platforms. Try to treat distribution as the very first step rather than treating it as the last.

  3. 3. BUILD A STORY AROUND YOUR EXISTING DATA:
    All the association will have data that is data about its members, data about its industry and also data about where things are going. Data alone is static and it needs to be conveyed in such a way that its highlights its power. Therefore,try and build a story around your existing data.
Read more at associationsnow.com
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