- Aug 19, 2018
How Social Media can help Grow Sales
It has been seen that the majority of people today will have some or the other kind of social media account. Social Media is now a thing which is available everywhere. Following are some of the useful tips in order to enable your social media account work for you:
1. The Right Influencers: The purpose of having the right influencers is extremely essential. One of the reasons for this is that they will share your brand's vision and message. Influencers should be chosen not on the basis of followers, likes, and comments but however on the basis of the values they believe in should be in line with what the company believes in.
2. Experiment with Virtual and Augmented Reality: The last year has seen the increase in the use of VR and AR in social media. Pokemon Go was one such successful example of the app which had incorporated both AR and VR. Snapchat is another example wherein through the use of AR it has enabled the exposure of brands to the target audience.
3. Employing Chatbots using AI: Artificial Intelligence has been seen advancing in the recent years. Though the human touch is definitely important but however with the introduction of AI things can become quite easy. There will be direct engagement with the clients through social media with the help of AI chatbots. Humans have specific shifts while working however in case of AI it can work 24/7 and help in addressing customer service issues and also responding to various social media inquiries.
4. Adding Buy Buttons to your Pages: Social Media Platforms nowadays apart from being informational have also become a source of direct sales and they essentially decentralize the sales funnel.
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