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If you are new to online business
you need to understand certain key aspects. You also need to get an idea on how to build an effective online presence
for your business. It takes a more complex undertaking than simply by just creating social media accounts
and publishing a website
You will succeed in your online presence only if people come to your website, read blogs, and also engage with your social media posts. So in order to mark your presence you need to understand certain basics of the same:
- Build your Website:
This is the first step in order to make your online presence. Your website will be where your customers will learn about your brand, get to know about your products, and also make purchases. It will be your business'home on the internet.
- Create Social Media Strategy:
You should consider developing a social media strategy. Consider slowing down and developing a road map and work from that.
- Blogging and Other Content:
With the help of blogs, you can provide information to customers, create engagement, establish thought leadership,connect with industry influencers, drive traffic to the website and also improve the overall online presence. Some of the content in the form of blog posts, articles, guest posts, and visual content can help you connect with your audience and also help you earn engagement.
It is a process of optimizing your website so that search engines rank you on top of relevant search engine results. There are people who hire professionals for handling the SEO for them.
When we talk regarding engagement, we are talking about the interactions you have with people online. You need to create and curate content that motivates people to engage with you and that you too are responsive when they do.
- Landing Pages
Advertising is said to be a low funnel content. Low funnel content is that content which is used to engage customers who are close to making a purchasing decision and will also lead customers to your landing pages. Landing pages basically provide more information to customers about a product, service or a special offer and encourage them to answer a call to action. These pages should be informative and should clarify any offer which is provided.
With the help of analytics, you can learn how fruitful your efforts are at creating an online presence. Analytics basically helps you to track and report on website traffic, video views,click through rates,time on page and several other factors.