- Jul 29, 2018
How to Find Untapped Keyword Through Competitor Analysis
According to recent reports, there are certain untapped keyword ideas which might arise through a competitor analysis. It is believed that many companies uses the same tools to determine which search terms they should be targeting.
Google Keyword Planner has been playing a key role in determining search volume, cost-per-click and ranking probability and your competition will also be likely to have access to all this information and will be believed to target the same terms.
Too much competition will make it difficult for you to stand out and go higher in terms of search engine ranking. The following are some of the ways to develop a solid new campaign:
1.) Reviewing HTML source:
It is now easy to find your competitor's hidden keywords within the HTML source code. The following are the ways wherein you can use some light hacking skills:- For Mozilla: Follow Tools --> Web Developer --> Page Source on the particular browser's menu bar
- For Google Chrome: Click on customize and control Google Chrome and follow More tools --> Developer tools.
- For Apple Safari: Right click on part of the web page and pull up drop down menu and select Show Page Source
2. Using Google Keyword Planner Tool:
This tool needs to be put on good use whcih can be done by inputting the competitor's URL. The search will enable you to gain keywords relating to their website and average monthly searches.
3.) Choosing and Narrowing down your Keywords:
You can find the web presence of your competitors through the above points. The next step should be to identify the best ones in terms of competition to search volume ratio. After this create new content with respect to your untapped search terms and accoringly have a watch on how your rankings grow.Read more at www.business2community.com