Influencer Attribution is one such area which is an issue for most marketers. Things will become more and more difficult especially after privacy updates on Safari and Google Chrome browsers. Read more at emarketer.com
One of the biggest challenge faced in influencer marketing is related to ROI ( return on investment). The recent updates to Google Chrome and Safari browsers are the reasons for the difficulty faced when it comes to ROI.
Influencer marketers might now have to opt for referral coupons which will be given to influencers for sharing with their followers.
Influencer marketers main issue will continue to be the measurement of ROI since this type of marketing is mostly related to creating brand awareness.