Kotak Life Insurance Redefining its Digital Assets

Kotak Life Insurance is all set to redefine its digital assets. The Executive Vice President at Kotak Life Insurance highlights how the company is in the process of implementing a lead and activity management solution for its sales force spanning all channels.

Kotak Life Insurance is investing in technology for the purpose of recreating digital assets for enhancing customer experience,reducing processing time and ensuring that these services are available anywhere, anytime and on any device.


KEY DIGITAL ELEMENTS
The objective of digital at Kotak Life Insurance is to enhance the customer experience at all the touch points,empower distributors and provide convenience, energize, and empower employees, improve process efficiency and effectiveness.

RECENT DIGITAL PROJECT
Some of the critical initiatives include building digital assets for employees by strengthening internal support systems, measurement of the happiness quotient, personalisation and training for growth, better servicing of both internal and external customers through intelligent workflow mechanisms. The Vice President at Kotak Life Insurance seems to have implemented a responsive Sales Fulfillment application for the distributor workforce.

ANALYTICS TO DEEPEN CUSTOMER RELATIONSHIPS
The group at Kotak Life Insurance is using analytics for the purpose of persistency enhancement, fraud analytics and cross-sell. The analytics projects at Kotak Life Insurance follow the philosophy of building value to customers which the customers will need and appreciate.

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