- Jul 27, 2018
5 Important Things About Video Marketing Every Marketer Must Know
Video Marketing has emerged to be one of the most used promotional tools that every marketer uses. Usually, some marketers disregard video marketing in their strategy as they don’t know how or where to begin. This article provides tips to marketers to use video marketing effectively.
Videos are a versatile and attractive medium of connecting with your target customers. In fact, studies have found that ad campaigns that use videos could increase its effectiveness by 600 percent as compared to conventional marketing tools. Online videos help marketers to reach their audience, increase site traffic and improve engagement and brand recognition.
In the United States, about 75 million people watch videos every day and it is estimated that by 2019, video streaming will contribute to 80 percent of the consumer Internet traffic. These statistics signal that videos are the next big thing.
Video content should be in the following form:
- Youtube Video
- Facebook Live
- Facebook Video
- Webinar
- Instagram Video
- LinkedIn Video
- Twitter Video
- 360 Video
- Snapchat Video
- Virtual Reality
Marketers should choose these platforms based on their target audience. They can also adopt more than video content platforms and have multiple video strategies. Here are some tips for Video Marketing:
1.) Understand the Different Types of Video Content
Every video content platform has a different audience and format. Hence, it is important to gain an understanding of all of these and then choosing the right video content. Essentially, marketers should know where their target audience is and what kind of message should be uploaded to that platform. For eg, Facebook and Twitter are appropriate for short videos while YouTube is better for long videos. Thorough research is key to choosing the right video content and platform.2.) Budgeting
There are two ways that to produce video content: either in-house or by hiring a professional video creator. Although, the first option gives you full control over your content it could cost you a lot of time. The second option is more viable for beginners who don't have much experience if video production. By hiring a professional video creator, you can save time and effort and get a professional looking video.3.) Video SEO
Video content should always be optimized so that search engines can easily crawl it. One technique to do make your content optimized is to host the video in your own domain. After that, you can share it with other social media platforms. It is also a good practice to enable the embedding feature of your video as this increases the likelihood of receiving inbound marketing links. Also, creating a video sitemap is helpful for search engines can easily find them on your site. Video descriptions should also be optimized so that search engines can understand your content and match it with relevant queries.4.) Distribution Strategy
Distribution strategy is all about understanding where your target audience is and where you want your video content to appear. Choosing the right media channel is important to maximise the potential of your content. For eg; if your content is anything business related, you can create video content for LinkedIn since it’s what many professionals use.5.) Define KPIs
Key performance Indicators are important to understand how your marketing strategy is performing. By clearly defining and actively measuring your video content KPIs, you can understand if a marketing strategy is working or not. Using KPIs will prevent delay in identifying bad campaigns that can negatively affect the marketing objective. For videos, marketers should use two KPIs, one for the video content itself and other for the overall video marketing strategy.This world is moving fast and people prefer the most convenient ways of accessing information. In this scenario, using video content can help marketers to promote their brands effectively and reach their target audience.
Read more at edgylabs.com