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Organizations nowadays seem to be working towards making an effective offline as well as an online presence. A strong website is the one that has high-quality content and at the same time, it also concentrates on online advertising.
It is therefore extremely crucial to understand the various advertising options available. Let's have a look at a few of them :
a. PPC Advertising - PPC stands for Pay-Per-Click advertising. It is a popular form of online advertising. It means that you get paid for each time when someone clicks on your ad. After clicking, it is directly redirected to your website.
b. Pop-up and Pop-under ads - The Pop-up ads had come into existence since the year 1990. They are said to be quiet popular and highly effective when it comes to the conversion rate.
c. Campaigns related to Emails - Email campaigns are highly popular and at the same time customizable.
d. Banner ads - As compared to other options this has now become less and less popular. However, as compared to others these are very inexpensive. These ads are highly useful if you wish to reach a specific set of audiences.