- Oct 16, 2018
Apple acquires Music Analytics Start Up - Asaii
Apple has recently acquired a company known as Asaii which is a music analytics start-up. With this acquisition, Apple can now compete with Spotify which is currently the industry leader in music streaming services.
The acquisition is aimed to strengthen content recommendations to its music users. The deal is said to be less than $100 million. Apple also completed its acquisition of the music discovery app Shazam.
Apple is continuously working in order to improve its content portfolio with consistent focus on its services like Apple Music. Apple is also planning to give owners of its iPhone, iPad and Apple TV free access to content owned by the company.
Read more at hindustantimes.com