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Over the years, it can be seen that there has been a sudden rise in the number of startups in India. It is now seen that Microsoft for startups is all set to focus on tapping the Tier II locations in India.
In order to tap the Tier II locations, Microsoft has now launched its new Highway to a Hundred Unicorns move. The reason for this move by Microsoft is basically to tap more of the startups so that they can collaborate and work in sync with the company's data platform.
The company seems to see huge potential in startups. The idea behind Microsoft's new initiative is basically to target the untapped market in Tier-II cities.