Read more at siliconangle.com
Over the years, there seems to be an increase in the number of startups in India. Appsflyer is a popular example of a mobile-based startup. The startup basically helps brands in understanding regarding the performance of their app marketing campaigns.
Recently, the startup seems to have invested around $210 million in General Atlantic. General Atlantic is a firm that is basically a private equity firm. The raising of this investment is for the purpose of enhancing the growth of the company.
There are various other features that are provided by the startup. One of the prominent areas wherein the startup has worked involves the area of detecting fraud.
The recent investment by the startup is basically to work on the growth of the company.