- Jun 16, 2018
Facebook is Cracking Down on Businesses that Lie to Customers in their Ads
Facebook is trying to make ads more helpful by weeding out misleading ads that display wrong or inaccurate information – as users who click on ads to place orders can now leave their feedback as to how credible they found the ad. Businesses will get multiple review warnings to show only accurate ads, before they are no longer shown to the users. "Most businesses who receive this feedback do want to improve and do take steps to improve the customer experience and setting better customer expectations up front," says Sarah Epps, product marketing director at Facebook, further saying that “When people have these bad experiences, it is bad for trust with all businesses on the platform, and it's bad for Facebook. Users can give their feedback either through prompts in form of notifications, or through the settings tab.
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