Jun 19, 2019

Facebook Digital Wallet Might be a Boon to Marketers

Facebook has recently decided to launch its own digital wallet known as 'Calibra'.The digital wallet will be inaugurated during 2020.

The wallet will provide international users with the ability to make financial transactions using Libra.

Marketers are eyeing immense opportunities and results with this new launch.

The digital wallet will prove to be a way for users to engage with brands no matter what their geographic location is.

The introduction of Calibra might be a good way for Facebook to keep its users more engaged within its family of apps like Instagram, Facebook and WhatsApp.
Read more at marketingland.com
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