Jun 27, 2019

Facebook and Google Might Need to Up Their Digital Advertising Game

Amazon seems to be working towards destroying the duopoly of Facebook and Google in terms of digital advertising. Amazon currently holds around 3 percent share in the global advertising spend.

Amazon's heavy investment in machine learning might be the driving factor for it to grab the top position in terms of digital advertising as compared to Facebook and Google.

The digital advertising market is said to grow vastly over the years. The future will see more of AI-based programmatic advertising.
Read more at irishtimes.com

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