Mar 15, 2019

How to Improve Instagram and Facebook Advertising

Following are some of the best practices for the purpose of developing strong ad creatives in order to engage your audiences and generate maximum ROI on Instragram and Facebook:

  1. 1. STORIES
    The single-image or single-video are said to be a great way through which you can inspire your audience to take action. Story ads are said to scale quickly and also promote awareness, recall and sales.

  2. 2. CAROUSELS AND SLIDESHOWS
    Carousels ads are basically wherein you can include up to 10 scrollable photos or videos in the same post as compared to a traditional single-image ad. Slideshow ads are wherein the content scrolls on its own in a video-like format.

  3. 3. SINGLE IMAGE/VIDEO
    This is said to be the most simplistic ad format that Instagram currently offers. With this, advertisers will be able to create up to 6 single-image or video ad placements at one time in order to share with different audience segments.

  4. 4. BUILD THE RIGHT CAMPAIGN STRUCTURE
    Firstly, you need to understand your marketing goal before you start with building your campaign. You need to focus on those campaigns that target a certain geographical location and employ a type of bidding which works best for your overall goal.

  5. 5. LEVERAGE AUTOMATION
    Facebook seems to have enabled automatic bidding, creative optimization and budget functions in order to help advertisers build optimized campaigns simply. Automatic bidding allows to perform real-time bid changes for you.

  6. 6. FOCUS ON CREATIVE
    Creative is said to be the only differentiator of ad performance. You need to optimize your creative in order to match user experience, location and device and also remain aware of creative fatigue.
Read more at retailtouchpoints.com
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