Facebook advertising is said to be one of the biggest revenue sources for Facebook having more than $27 billion in revenue. It is found that around 62% of small businesses seem to fail in meeting their targets. The following are certain mistakes that businesses make and how you can fix them :
- 1. SETTING UNCLEAR GOALS:
If you do not have a proper plan and strategy than your ads will definitely fail. It is therefore essential that in order to get the most out of Facebook, you set clear goals.
- UNWISE USE OF CONTENT MARKETING:
The success of your Facebook ads will depend upon how well you do your content marketing. With the help of paid ads you can give your high-quality content a platform that can make it more visible to the larger audience. It is said that about 75% of engagement on your posts happens in the first 5 hours.
- TARGETING THE WRONG AUDIENCE:
Running Facebook ads with generic audience segmentation will result in the failure of your Facebook ads. There will be plenty of impressions for your but the conversion rate will be unaffected. Therefore, you need to make sure that you target the right audience.
- TRYING HARD FOR COLD SALES:
When it comes to customers, they view Facebook as a platform wherein they can interact and stay connected with a brand. So therefore you need to give up trying hard for cold sales. Rather try and make yourself visible to the customers.