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Social media platforms should be used for the purpose of what they are. Many people seem to be using Facebook in the wrong way. It is should be noted that Facebook is a social media platform.
It was built especially to let people stay connected with their long lost friends. Facebook is not a platform where you post repeated content in order to increase your reach. It would rather be a waste of time to post on Facebook that has such a short lifespan.
When it comes to marketing Facebook might be useful however if you wish to get your content viewed you need to spend quite a few dollars for the same.