It is seen that users might soon start to see Google Ads' automated recommendations. Google seems to be surfacing its recommendations beyond the recommendations page in the Google Ads web interface. Read more at searchengineland.com
The recommendations in the new Google Ads UI seems to be more robust, machine learning-powered replacement of the old Opportunities tab. These automated recommendations will now be visible when users will be in other areas of the interface.
A new keywords recommendation card appeared alongside the performance graph on the Search Keywords tab in an account. This was first noticed by Andrea Cruz who is a Digital Marketing Manager at the B2B digital agency KoMarketing.
It is seen that Google and Microsoft are both been investing in showing users more machine-learning powered recommendations in their respective advertising UI's in order to make it easier for advertisers to take actions in their accounts.
It is said that showing recommendations directly on related pages will make a whole lot of sense.