Hootsuite, a social media management platform has recently signed a deal with Google. Google Ads are now directly integrated into Hootsuite's ad products. The partnership will provide a solution for enterprise brand marketers within Hootsuite's platform.
Ad products by Hootsuite enable customers to manage their online ads across different social media platforms including Facebook, Instagram and now Google. Organisations are also able to advertise with the help of Google ads both locally and globally based on campaign criteria. Thus, in this way organisations also seem to benefit from Google Ads.