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Wed Sep 13 2017
| 14 months ago

Two Seconds Is Not Enough for P&G: Pritchard Calls for 'Next Generation of Digital Ads'

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Marc Pritchard sees digital media players making progress on transparency and brand-safety, but there's a fundamental problem: People really don't want to watch ads, particularly in social media. "The next generation of digital ads" is the key.

Read More at adage.com