• Taking care of user acquisition, engagement & retention through various marketing activities
• Taking care of App growth, app retention and engagement
• Increase conversion rate of marketing campaigns and improving ROI
• Building and managing marketing automation systems
• Identifying and executing new growth areas for the company
• Have used digital marketing tools like Adwords, Facebook, Emailers, affiliate channels etc.
• Demonstrate ability to work at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
• Analytical mind
• Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs.
• Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs.
• Strong drive for execution and delivering results.
• An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment.