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  3. Every Website Owner must know about these Latest eCommerce Trends
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  • Oct 07, 2021

Instagram to Merge IGTV Brand & Video Feed Posts in a single format

Instagram is all set to merge its long-form IGTV into a more general Instagram Video format. Users will now see the end of separate IGTV branding and a more streamlined Instagram experience. 

The new video tab, having a play button icon, will now display all of your uploaded videos in one place. The merger of IGTV and general Instagram video will also provide new playback functionality. 
  • It will enable viewers to tap anywhere on the video to enter full-screen mode. 
  • Moreover, users can keep scrolling to discover new video content from creators that may interest them. 
  • Additionally, Instagram is adding new trimming tools and filters for all uploaded video clips, as well as location tagging in videos. 
The merger will enable users to view more of your content without tapering through, ultimately generating more interest and maximizing engagement. 

Instagram is also adding some updates to video metrics for those who want to make the most of their Instagram video content. 

Read more at www.socialmediatoday.com

Instagram IGTV video brands video format merger content creators video content tips news

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