Sep 24, 2018

Digital Marketing Specialist at Laminex in Melbourne, AU

We’ve been a part of the iconic Australian design landscape for over 85 years. Only a few short years after Australian’s became happy little Vegemite’s, families were spreading their toast in kitchens and on tables made by us. We’ve come a long way. 

Today, you’ll see Laminex on surfaces everywhere you look - be it hospitals, shopping centres, restaurants or your home, our team spend their day creating products so that all Australians can make beautiful, practical spaces. 

About the Role:
Our marketing team is on a growth crusade and we’re looking for a dedicated online communications specialist to help transform our digital marketing operations into an agile, data-informed, and commercially-driven function with design at its heart. This newly created role will take full ownership and lead the implementation of go-to market and BAU marketing programs across our digital channels with a particular focus on social media and content marketing. 

  • Plan & execute Social Media and Content Calendar
  • Community Management and Engagement across Facebook, Instagram, LinkedIn and Pinterest
  • Ad Management and A/B testing for LinkedIn, Facebook & Instagram
  • Website content management and SEO
  • Plan & execute Email Marketing Calendar and A/B testing

Skills & Experience
  • Demonstrated ability to generate demand and drive growth in an integrated digital marketing strategy
  • Social media and content calendar management experience
  • Community management across Facebook, Instagram and LinkedIn with demonstrated experience in driving commercial outcomes
  • Successful utilisation of Facebook Ad Manager and LinkedIn Advertising for sponsored adverts
  • Use of CMS for content uploading and SEO
  • Experience in email marketing and EDM platforms
  • Strong understanding of A/B Testing and ability to make data driven recommendations
  • A power user of Google Analytics
  • Creative with an appreciation for good design, architecture and all things ‘interiors’

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