One of world's fastest-growing financial publishing companies headquartered in downtown Baltimore, MD is expanding their marketing team and looking for a Digital Marketing Specialist. The Digital Marketing specialist will implement, maintain and report on internal website display ad campaigns. This will include developing an overall strategy to better convert visitors to paid subscribers of our various services. Read more at www.linkedin.com
If you are a digital marketer with a passion for converting online traffic, read on! This full time, direct hire role could be your next career move!Digital Marketing Specialist Requirements:
Digital Marketing Specialist Requirements:
- Execute and monitor various marketing efforts on the company's digital properties including banners, promotions and content.
- Assist with increasing SEO and partner with internal editorial teams to ensure content is driving ROI.
- Collaborate frequently with various teams throughout the organization to ensure all marketing campaigns are in line with ultimate business strategy.
- Report on marketing campaigns, share results with internal stakeholders and make recommendations based on campaign analytics.
- Utilize internal marketing systems to ensure ultimate campaign management and execution.
- Bachelor's degree in marketing, advertising or related field.
- 4+ years of direct response marketing experience.
- Experience driving website optimization.
- Basic understanding of using HTML & CSS to publish marketing ads.
- Ability to analyze and sort data in Microsoft Excel.
- Can-do attitude with a results-driven mindset!
- Strong organizational skills to manage multiple projects in a fast-paced, deadline-driven environment.
- Close collaboration with team members is a must; communication is vital in this role.