Email Planning Manager at GUESS in Los Angeles, US
This position is responsible for planning & project managing email marketing campaigns and activities through the creative process with our internal cross-functional marketing team: including copywriters, designers, merchandising and digital marketing. You will focus on end-to-end email program management – from briefing through execution. You will manage email project workflows, build schedules, traffic assets and keep things running like clockwork.
1. Manages day-to-day email program planning and execution:
In partnership with Senior Email Marketing Manager, develop monthly email marketing calendar based on email-demand planning (comps from LY), internal learnings and competitive research.
Manage digital marketing campaigns (search, email, social media) to maximize the company omni-channel message in collaboration with marketing & merchandising teams.
Work collaboratively with brand partners to create campaign briefs on marketing assets and ensure execution next steps are in place
Ensure all email job request forms are submitted with all the necessary information (creative needs, specs and messaging direction) and to identify what is being asked.
Liaise with the Email Production team to ensure projects meets QA standards.
2. Lead Project Communications
Runs weekly project request meetings with cross-functional business owners to review incoming requests for the fiscal month.
Coordinate weekly email review meetings
3. Improve Email Project Management Systems:
Establish processes, workflows, tools and documentation in JIRA that set the team up for success and help them work more efficiently to deliver results.
Learn the capabilities of the enterprise-wide tools and determine ways to use them to the larger team's advantage. Reduce complexities wherever possible.
Re-factor calendar system, creating a master calendar for all marketing campaigns and email types (marketing, store events and CRM)
Create automated JIRA reports to share email project tracking with brand teams.
Monitors and advocates process; identifies gaps/improvements to work more efficiently
Track projects through all phases from requests through approvals and distribution of final assets to ensure the accuracy and timely execution of projects