regional-marketing-manager-job-at-mulesoft

MuleSoft is looking for a strategic thinker and a tactical doer as our APAC Regional Marketing Manager in Sydney, leading the marketing efforts and demand generation for the region. In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline. This position is perfect for the ambitious marketer who is looking to challenge oneself and work on full-funnel integrated campaigns across all channels including but not limited to; account-based marketing, inbound and outbound digital activities, demand generation, events, and local content creation Responsibilities: • Be Analytical: Using our best in class analytical and data tools, collaborate with the entire field team to drive flagship marketing programs aligned to business objectives • Leverage the team: Work within the global marketing function to integrate global best practice into regional campaigns • Own your campaigns and programs: execute programs from planning through delivery to achieve marketing qualified lead goals for both net-new and add-on business • Act hands on: manage all program activities including strategy, budget, planning, execution, analysis and optimization About The Ideal Candidate: • Experience in B2B demand generation, leading and managing campaigns, events, • Has experience designing and executing demand generation campaigns aligned to sales to generate pipeline, ideally by segment and vertical • Prior experience supporting Account Development, Sales Development or 'Inside Sales' Teams • Collaboration and communication, including strong relationship skills, demonstrating positive attitude and focus on teamwork • Works well with RVPs and other senior leadership, representing marketing in regional meetings • Excellent organizational, leadership, persuasion and presentation skills • Proven ability to drive for results, in a fast-paced environment and matrix organizations • Experienced in project management and agile marketing • Prior experience in field and event marketing • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions • Proficient with Marketo and Salesforce or similar platforms • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall • Look to the horizon, be revenue driven • Company first, team second, self third mentality

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