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It is estimated that around 80% of Americans own smartphones and therefore it becomes essential for industries to focus on mobile marketing
. Some of the benefits of mobile apps for marketing can be stated below :
- 1. EFFECTIVE PERSONALIZATION:
It can be seen that mobile app purchases tend to provide far more information regarding the individual's preferences. When you understand a consumer interacting with a brand it makes it easier to directly personalize the customer experience which in turn drives purchase behavior and customer retention.
- 2. ORDER PATTERN RECOGNITION:
Machine learning can enable you to determine patterns. The basic marketing strategy no matter whether online or offline is concerned with identifying and applying behavioral patterns to the desired intention.
- 3. ORDER PREDICTION:
Predictive algorithms will help to identify shared attributes that customers processes which are similar to other individuals. Marketers will now be able to segment customers based on their proven interests and past orders which will make it easier to target and provide incentives.
- 4. CUSTOMIZED JOURNEYS:
Every customers journey with your brand will be different and also each individual will interact differently. Marketers should focus on using these data points in order to define each customer's unique journey and also align with it.