- Aug 26, 2020
Titan Company to Increase Nearly 50% Spending on Digital Marketing
Titan Company is all set to invest an additional amount in terms of digital marketing related to the watches department by nearly around 50%. The company has stated that though it has not witnessed a considerable ad spend in the past few months, it will continue investing additionally when it comes to the digital spend.
Titan's sales picked up the pace, especially in June and July, including a 15% increase in sales through digital channels. It would be a good idea to increase digital spending since people are seen shifting their attention towards online platforms owing to the coronavirus scare.
To speed up the sales process, the company has introduced another major initiative under the #LetsGetIndiaTicking. The purpose of this campaign is to encourage and motivate people to contribute in their way so that the economy recovers easily from this pandemic phase.
Additionally, the company also plans on achieving increased growth in its sales by the last quarter of the financial year.
Read more at financialexpress.com