Try out our Daily Quiz

Participate to win exciting prices worth ‎₹1000 every week

CLICK TO PARTICIPATE
Tue Nov 07 2017
| 12 months ago

CMOs need to stop pigeon-holing analytics

Try out our Daily Quiz

Participate to win exciting prices worth ‎₹1000 every week

CLICK TO PARTICIPATE

There was a time, not too long, ago when marketers could not find enough data to make useful decisions. Many resorted to studies and focus groups, and made decisions based on their gut feel and experience. The reverse is true today, and CMOs are literally swimming in data. When analytics becomes part of the marketing DNA, the marketing organization will evolve from asking basic questions and hypothesis to more complex ones. It can also help CMOs become more curious and experimentative.