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What if you run a Google Ad
but the conversion rate seems to be abysmal. Since PPC
has a lot of competition because of the low barrier to entry it is not considered to be an easy way to make money. So here are around 6 effective hacks which you can use to increase conversion and also get a higher return on investment:
- NEVER FORGET REMARKING
There are people who might have clicked on your ads, put the product in their cart however might have decided not to go with the purchase. Instead of just ignoring such customers you must target these people with re-marketing. Try to make a unique as copy for these people.
- DO NOT IGNORE THE RELATION BETWEEN LANDING PAGE AND AD COPY
You need to keep in mind the fact that Google Ads use certain metrics and algorithms in order to determine the quality and relevancy of an ad before it shows to the people. So your ad copy should contain keywords which you plan to target as well as your landing page copy should contain those keywords.
- AD RANK
A number of factors determine Ad ranks. Among them the most crucial ones include landing page experience, relevance of the ads, expected click through rate, searcher's intent, nature of the search terms, ad extensions, auction-time ad quality and the bid amount.
- NEGATIVE KEYWORDS
You should be proactive enough to create a list of keywords which are somehow related to your ad copy but they should be totally irrelevant to your ad campaign.
- FOCUS ON MOBILE USERS
Nowadays everyone is equipped with a mobile phone. You should remember to have extra provisions for mobile users. Make sure that the landing page of your ad is mobile friendly.
- GET THE LANDING PAGE IN ORDER
People need to understand the importance of landing page. Try and include catchy lines and a Call to Action Button in that section and also remember to conduct A/B tests in order to figure out which version is responsible for generating more revenue.