Businesses that generate their leads online for their service-based business have many challenges. Website is one element that must deliver your message when you can’t be there.
The service pages of your website are a great place to start. So here are some tips on how you can get the maximum out of your service pages:
- 1. Talk to your customer about Benefits:
The benefits you are pushing are the customer’s pain points and why they are looking for your service. You are merely confirming they are in the right place while explaining what you do.
- 2. Don’t use Jargon that Customers won’t Understand
When describing the benefits of your services avoid using industry terms and jargon that your customers won’t understand. Pay attention when speaking with your customers. Listen to what they are saying, how they are describing what they need. These are terms that will allow you to better connect with your visitors.
- 3. Use images, Graphics and Video that Support the Benefits
Always use high-quality images and avoid stock photography if you can. Using your images will give your company transparency and sets the expectations in working with you.
Use graphics, charts, animations, etc. to better describe your services. These graphics could share stats, infographics, and more.
Videos are not just for social media. A video is a great way to put yourself into the buying process sooner. The same rule applies here also - it isn’t about you or your company it is about them and their problems.
- 4. Focus on UX more than Technical SEO
When writing the content for your service pages put your customer first and the search engines second. Search engine optimization (SEO) is essential to generating organic traffic to your website. Your content can connect with your audience and aid in SEO with a little thought and time.
- 5. Put in the Time or Call a Pro
It takes time to consider all the elements needed and having the ability to write compelling content doesn’t come naturally to everyone. If you are a bit challenged on this task, consider using a professional that knows how to write sales copy.